SalesPulse™
— The Commercial Operating System.
SFA + EB2B + Agentic Commerce + Loyalty Intelligence + Cold Asset Excellence — powered by AI. Built on a Unified Persona Architecture, SalesPulse™ moves customer teams from Visit → Order → Exit to Sense → Execute → Sell → Engage → Reward → Fulfill → Learn → Grow.
- ₹1,234 CrNational Revenue YTD
- 1.2MActive Outlets
- 96%On-Shelf Availability
From visit-order-exit to sense-execute,
sell-engage-reward-fulfill learn-grow..
SalesPulse™ integrates traditional Sales Force Automation with modern Agentic Commerce, Retailer Commerce, Loyalty Intelligence, Cold Asset Excellence and Commercial Intelligence across ten personas — from Sales Rep to Trade Marketing to Admin.
Trusted by enterprise leaders
Three commercial layers turn field execution into autonomous growth.
Sales Captain AI • Retailer & Agentic Commerce • Cold Asset Excellence — the three engines behind SalesPulse™.
01 · Field
Sales Captain AI — Field Execution · AI Field Execution
AI-Powered Field Execution for Sales Rep & Supervisor — route optimization, store objectives, smart basket, collection guidance, voice ordering and capability coaching. Daily Target 18,450; Cooler Health 92%; Compliance Score 88%.
02 · Commerce
Retailer Commerce & Agentic Commerce · Multi-Channel Commerce
Retailer Growth Platform — EB2B, Manual, Voice, WhatsApp Commerce (auto-create order #SP2567), Social Commerce, Quick Commerce, AI Commerce with Loyalty Club (24,850 points balance).
03 · Assets
Cold Asset Excellence™ · Every Cooler as a Growth Asset
Managing Every Cooler as a Growth Asset — Cooler lifecycle (Request → Approval → Installation → Audit 92% → Service → Productivity tracking), AI image validation, purity tracking, competitor intrusion detection and ROI measurement.
Beverages — Cooler Productivity
Sales growth through cooler productivity, purity tracking and smart basket order uplift.
- +18% sales growth via cooler productivity
- Cooler Audit Score 92%
- Real-time purity tracking
- Smart basket order uplift
Unifying execution. Driving autonomous commercial growth.
From SFA core execution to Commercial Leadership Command Center — five connected layers of the Commercial Operating System.
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01Execute
SFA Core Execution
Visits, orders, route compliance — the operational backbone of the field force.
- Visits & route compliance
- Orders & collections
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02Channel
Multi-Channel Retailer Commerce
EB2B, Voice and WhatsApp orders — every channel converging into one retailer commerce layer.
- EB2B + Voice + WhatsApp
- Unified retailer commerce
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03Validate
Image Intelligence Integration
Real-time planogram and cooler purity audits — AI-validated at 95% accuracy.
- Planogram AI audit
- Cooler purity AI
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04Agent
Sales Captain AI Agents
Autonomous replenishment and smart basket suggestions — agents acting alongside the rep.
- Autonomous replenishment
- Smart basket suggestions
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05Lead
Commercial Leadership Command Center
Connected real-time executive decision dashboards across sales, trade marketing and supply.
- Executive dashboards
- Real-time decisioning
Ideas, playbooks & deep-dives on SalesPulse™ (SFA)
Real lessons from the front lines of the Commercial Operating System — written by the practitioners running SFA + EB2B + Agentic Commerce at national scale.
From Visit→Order→Exit to Sense→Execute→Sell→Engage→Reward→Fulfill→Learn→Grow
How the eight-step commercial loop replaces the legacy three-step SFA cycle and unlocks autonomous growth.
Read the article →Cold Asset Excellence™: every cooler as a growth asset
AI image validation, purity tracking and ROI measurement.
Read more →WhatsApp Commerce in B2B: auto-create order #SP2567
How agentic commerce reduces order-capture friction to zero.
Read more →Loyalty Club in B2B retail: 24,850 points and counting
Building loyalty as a commercial moat.
Read more →Sales Captain AI agents: replenishment that acts before the rep arrives
From recommendation to autonomous execution.
Read more →Unified Persona Architecture: ten personas, one OS
Why one operating system beats ten point tools.
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